5 Best Ways to Use AI in Email Marketing (with Real Examples)
If you're a startup or a small business trying to grow your audience, email marketing should be at the top of your list. But let’s be honest — writing emails, sending them at the right time, personalizing them for every user... it can feel like a lot.
That’s where AI (Artificial Intelligence) steps in and saves you time, effort, and even money. Today, you don’t need to be a tech expert to use AI in email marketing — just some smart tools and a clear goal.
Here are the 5 best ways to use AI in email marketing — with real examples you can try today.
✅ 1. Write Catchy Subject Lines (That Actually Get Clicked)
You can write the best email in the world — but if your subject line is boring, no one will open it.
That’s why tools like Copy.ai, Jasper, and Phrasee are game-changers. They use AI to generate subject lines that match your tone and target audience.
📝 Example:
Instead of writing “New Arrivals Are Here”, AI suggested:
👉 “🔥 Just Dropped: Your Faves Are Back In Stock!”
Result: A 35% increase in open rate!
SEO keywords: AI-generated subject lines, email open rate
✅ 2. Personalize Emails for Each Subscriber
AI helps you move beyond “Hi [First Name]” personalization. It analyzes user behavior — what they clicked, browsed, or bought — and suggests personalized content for each person.
📝 Example:
Ali recently bought a skincare product. The AI system sends him a follow-up email:
“Hi Ali, based on your recent purchase, you’ll love our Vitamin C serum too!”
This boosts trust and sales.
SEO keywords: email personalization, AI in email marketing
✅ 3. Send Emails at the Right Time
Every audience is different — some open emails in the morning, others at night. AI tools track when each subscriber is most active and send emails at that exact time.
📝 Example:
Instead of sending your email at 9 AM to everyone, AI sends it to Sara at 11 AM and to Ali at 8 PM — when they’re most likely to open it.
This means higher engagement without extra work.
SEO keywords: AI email timing, email marketing optimization
✅ 4. Automate Your Email Campaigns
AI can help you set up automated email workflows — like welcome sequences, cart reminders, or re-engagement campaigns. This saves you time and ensures consistent communication with your audience.
📝 Example:
Someone adds a product to their cart but doesn’t check out.
AI triggers an automated email:
“Still thinking it over? Here’s 10% off — just for you!”
SEO keywords: AI email automation, automated email campaigns
✅ 5. Smart Content Recommendations
AI can suggest content inside your emails based on what your subscribers have shown interest in. This creates a more personalized experience without manual effort.
📝 Example:
Sara browsed winter jackets on your site. Next day, she receives an email:
“Top 5 Winter Jackets Picked Just for You ❄️” — thanks to AI.
SEO keywords: AI content suggestions, behavior-based email marketing
🔚 Final Thoughts
Email marketing doesn’t have to be overwhelming. With the help of AI, you can work smarter — not harder.
Whether it’s writing subject lines, sending at the right time, or automating follow-ups, AI makes the entire process faster, easier, and more effective.
Start small. Pick one AI tool and try just one of these strategies. As your confidence grows, so will your email results.
💬 Need Help Getting Started?
If you're not sure how to begin, we're here to help.
📩 Reach out to us at info@mailerspot.com and let us launch your first AI-powered campaign today!
