Mailchimp Too Expensive? Try These 11 Cheaper (But Powerful) Alternatives
Email marketing remains one of the most effective ways to engage customers—but if you're using Mailchimp, you might be paying more than necessary. While Mailchimp is a well-known platform, its pricing structure can quickly become expensive, especially for growing businesses.
At MailersSpot, we specialize in helping businesses optimize their email marketing strategy without overspending. That’s why we’ve compiled this detailed guide to the best Mailchimp alternatives in 2025, covering budget-friendly options that don’t compromise on features.
Whether you're a solopreneur, a small business, or a scaling enterprise, there’s a perfect alternative for you. Let’s explore them in depth.
Why Look for Mailchimp Alternatives?
Mailchimp has been a go-to email marketing tool for years, but it’s not always the best fit. Here’s why many businesses are switching:
✅ High Costs – Mailchimp’s pricing increases steeply as your subscriber list grows. What starts as an affordable plan can quickly become a financial burden.
✅ Limited Automation in Lower Tiers – Basic plans restrict access to advanced automation, forcing businesses to upgrade unnecessarily.
✅ Complex Interface – While powerful, Mailchimp’s dashboard can be overwhelming for beginners.
✅ Strict Sending Policies – High bounce rates or spam complaints can lead to account restrictions, disrupting campaigns.
If these issues sound familiar, it’s time to explore better, more affordable alternatives.
11 Best Mailchimp Alternatives in 2025
1. MailersSpot (Our Pick for Affordable Scaling)
Best for: Startups & mid-sized businesses
At MailersSpot, we provide high deliverability, competitive pricing, and seamless automation—all tailored to your business needs. Unlike Mailchimp, we offer flexible plans without hidden fees.
Key Features:
✔ Cost-effective for growing lists
✔ Advanced segmentation
✔ Dedicated support
Pricing: Custom plans based on your requirements.
2. Brevo (Formerly Sendinblue)
Best for: Small businesses & transactional emails
Brevo is a powerful yet affordable alternative, offering a free plan with 300 emails per day. Unlike Mailchimp, Brevo charges based on email volume rather than subscriber count, making it ideal for businesses with large lists but lower sending frequency.
Key Features:
✔ Unlimited contacts (pay per email sent)
✔ Built-in CRM and SMS marketing
✔ Advanced automation workflows
Pricing: Starts at $25/month (scales with email volume).
3. MailerLite
Best for: Simplicity & automation
MailerLite is perfect for those who want an easy-to-use platform without sacrificing functionality. Its free plan supports up to 1,000 subscribers and includes automation—something Mailchimp restricts to paid plans.
Key Features:
✔ Intuitive drag-and-drop editor
✔ Free plan with 12,000 emails/month
✔ Affordable automation tools
Pricing: Free up to 1K subs, paid plans from $10/month.
4. Moosend
Best for: E-commerce & automation
Moosend combines affordability with powerful features, including landing pages and pop-ups—tools that Mailchimp often upcharges for. Its AI-driven insights help optimize campaigns for better engagement.
Key Features:
✔ Unlimited emails on all plans
✔ Advanced segmentation
✔ Built-in e-commerce integrations
Pricing: Starts at $9/month (unlimited emails).
5. ConvertKit
Best for: Creators & bloggers
ConvertKit is designed for content creators who need visual automation builders and seamless integrations with platforms like WordPress and Shopify. It also offers free migration from Mailchimp.
Key Features:
✔ Creator-friendly templates
✔ Strong deliverability for niche audiences
✔ No subscriber limits (pay for features)
Pricing: Starts at $15/month (1,000 subs).
6. ActiveCampaign
Best for: CRM + Email Marketing
ActiveCampaign goes beyond email with sales automation, lead scoring, and CRM tools—making it a full-fledged marketing suite at a competitive price.
Key Features:
✔ Behavioral tracking & dynamic content
✔ Predictive sending for optimal engagement
✔ Advanced reporting
Pricing: Starts at $29/month.
7. GetResponse
Best for: Webinars & sales funnels
GetResponse stands out with built-in webinar hosting, a feature rarely found in email marketing tools. Its AI-powered email writer also helps craft high-converting campaigns.
Key Features:
✔ Drag-and-drop funnel builder
✔ Webinar hosting included
✔ Cheaper automation than Mailchimp
Pricing: Starts at $15/month.
8. AWeber
Best for: Reliable email deliverability
AWeber is a veteran in email marketing, known for its high deliverability rates and user-friendly interface. Its 30-day free trial (no credit card required) makes it easy to test.
Key Features:
✔ Easy automation setup
✔ Great for solopreneurs
✔ Strong customer support
Pricing: Starts at $12.50/month.
9. HubSpot (Free CRM + Email Tools)
Best for: All-in-one marketing
HubSpot’s free plan includes email marketing for up to 2,000 contacts, along with a built-in CRM. It’s perfect for businesses wanting an integrated sales and marketing solution.
Key Features:
✔ Free CRM with email marketing
✔ Lead nurturing tools
✔ Scalable as your business grows
Pricing: Free tier available, paid from $20/month.
10. Omnisend
Best for: E-commerce brands
Omnisend specializes in SMS + email combos, making it ideal for online stores. Pre-built workflows for Shopify and WooCommerce save time and boost conversions.
Key Features:
✔ SMS & email automation
✔ Cart abandonment tools
✔ High ROI for e-commerce
Pricing: Starts at $16/month.
11. Benchmark Email
Best for: Easy-to-use automation
Benchmark Email offers a free plan for 250 subscribers and a simple drag-and-drop workflow builder. It’s great for small businesses needing automation without complexity.
Key Features:
✔ Free plan available
✔ Responsive templates
✔ Strong customer support
Pricing: Starts at $9/month.
Final Thoughts: Which Alternative Fits Your Needs?
Choosing the right email marketing tool depends on your budget, audience size, and required features. Here’s a quick recap:
- Best free option: Brevo or MailerLite
- Best for e-commerce: Omnisend or Moosend
- Best for automation: ActiveCampaign or ConvertKit
- Best all-in-one CRM: HubSpot
At MailersSpot, we believe in smart, scalable email marketing—without the high costs of Mailchimp. If you’re ready to switch, we’re here to help you migrate smoothly.
Which alternative are you considering? Let us know in the comments!
