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Stats from Mailchimp’s 2024 Benchmark Report:
Why? Because non-profits trigger emotions, not FOMO.
Non-profits frame donors as heroes, not wallets:
Business Adaptation:
Non-profits use real deadlines:
Pro Tip: Tie urgency to impact, not discounts.
Non-profit emails mention "you" 2x more than brands.
Subject Line: "You’re one of 100 people who can do this"
Email Body:
Result: 63% open rate, $500K raised.
Business Twist:
People ignore ads but remember stories. Borrow these non-profit tricks:
"Non-profit emails get 3x more opens by focusing on ‘you’ over ‘we’. [Tweet this]"
Up Next: "Want our swipe file of 5 high-converting non-profit emails adapted for businesses? Reply ‘Goldmine’!"