Behavioral Targeting

Behavioral Targeting

Tailoring emails based on recipient behavior.

Behavioral targeting uses data from recipient interactions, such as past purchases, browsing history, or clicks, to send highly relevant and personalized emails. For example, if a subscriber clicks on a specific product link, the next email might feature similar products or promotions. This approach increases engagement by aligning email content with the recipient's interests, ultimately driving higher conversion rates and customer satisfaction. Behavioral targeting is a cornerstone of effective email marketing.