A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

A/B Test

A testing method to compare two email variations for performance.

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Automation

The use of tools to send triggered or scheduled emails automatically.

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API

Application Programming Interface for integrating email tools with other systems.

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Autoresponder

Automated email replies based on triggers like sign-ups.

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Alt Text

Alternative text for email images.

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Abandonment Rate

The percentage of users who leave a process (like a cart or form) before completion.

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Acquisition Cost

The cost of acquiring a new email subscriber or customer.

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Address Validation

The process of ensuring email addresses are valid and deliverable.

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Audience Growth

The rate at which an email list expands.

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Annotations (Email)

Features like promo codes or offers displayed in inbox previews.

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Annual Summary Emails

Year-end reports summarizing user activity or brand achievements.

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App Integration

Connecting email tools with external applications to enhance functionality.

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Adaptive Send Times

Scheduling emails based on when recipients are most active.

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Anti-Spam Score

A measure of how likely an email is to be flagged as spam.

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Automated Reporting

Generating real-time performance reports for email campaigns.

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B

Bounce Rate

The percentage of emails that fail to deliver.

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Blacklist

A database identifying spam senders.

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Bulk Email

Mass emails sent to a large audience.

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Behavioral Targeting

Tailoring emails based on recipient behavior.

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Brand Consistency

Maintaining a uniform brand identity across emails.

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Behavioral Automation

Automating emails based on subscriber behavior or actions.

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Bounce Management

The process of handling email addresses that result in delivery failures.

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Brand Awareness Emails

Campaigns designed to familiarize subscribers with a company’s values or products.

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Batch Sending

Sending a campaign to all recipients at once.

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Buyer Persona Segmentation

Targeting subscribers based on detailed profiles of ideal customers.

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Black Friday Campaigns

Email campaigns designed to capitalize on Black Friday sales.

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Branded Templates

Pre-designed email layouts customized with brand colors, logos, and fonts.

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Behavioral Retargeting

Re-engaging users based on previous actions or inactions.

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Broadcast Emails

Non-personalized emails sent to an entire list.

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Budget Tracking

Monitoring email campaign expenses to ensure ROI.

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C

CTA (Call-to-Action)

A button or link encouraging specific user action.

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Click-Through Rate

Percentage of users who click on links in an email.

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Campaign Scheduling

Planning and timing email sends.

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CAN-SPAM Act

A U.S. law governing commercial email practices.

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Customer Retention

Strategies to keep subscribers engaged.

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Campaign Retargeting

Targeting recipients who didn’t engage with previous emails.

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Conditional Content

Email elements displayed based on specific criteria.

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Conversion Optimization

Improving the rate at which emails drive desired actions.

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Cross-Sell Emails

Promoting complementary products or services to customers.

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Custom Fields

Personalized placeholders for subscriber data in emails.

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Campaign Lifecycle

The stages of planning, executing, and evaluating email campaigns.

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Click Map Analysis

Visualizing where recipients click in an email.

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Conversion Funnel Emails

Emails targeting each stage of the customer journey.

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Content Personalization

Tailoring email content to individual recipient preferences.

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Compliance Audit

Reviewing email practices for legal and ethical standards.

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D

Deliverability

The ability of emails to reach recipients' inboxes.

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Double Opt-In

A subscription method with a confirmation step.

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Dynamic Content

Email content that adapts based on user data.

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Drip Campaign

A series of automated emails sent over time.

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Domain Reputation

The sender domain's trustworthiness.

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Dynamic Tags

Customizable placeholders in email templates.

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Data-Driven Campaigns

Email campaigns optimized using data insights.

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Double Opt-Down

Offering subscribers the choice to reduce email frequency rather than unsubscribe.

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Delivery Time Optimization

Scheduling emails for optimal recipient engagement.

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Deduplication

Removing duplicate email addresses from lists.

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Dynamic Offers

Email promotions that change based on real-time conditions.

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Drip Personalization

Tailoring automated email sequences to individual behaviors.

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Domain Verification

Ensuring a domain is authorized for email sending.

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Design Consistency

Maintaining uniform visual elements across email campaigns.

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Deliverability Audits

Comprehensive reviews of email delivery performance.

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E

ESP (Email Service Provider)

A platform for creating, sending, and managing emails.

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Engagement Rate

The overall activity level of email recipients.

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Email Authentication

Verification methods ensuring sender credibility.

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Event-Triggered Emails

Emails sent based on specific user actions.

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Email Warm-Up

Gradually increasing email send volume for new domains.

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Email Throttling

Sending emails in controlled batches to avoid server overloads or ISP blocks.

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Email Snooze Option

Allowing recipients to temporarily pause receiving emails.

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Evergreen Campaigns

Ongoing email campaigns that remain relevant over time.

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Exit Intent Emails

Triggered when users leave a website without converting.

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Email Frequency Cap

Setting limits on how often subscribers receive emails.

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Email Feedback Loop

A system where ISPs notify senders about spam complaints.

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Email Heatmaps

Visual representations of recipient interactions within an email.

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Email Monetization

Strategies to generate revenue directly from email campaigns.

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Expiration Timers

Countdown elements in emails to create urgency.

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Event-Based Segmentation

Grouping subscribers based on interactions with events or campaigns.

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F

Footer

The section at the bottom of an email.

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Frequency

The rate at which emails are sent to recipients.

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Forward-to-a-Friend

A feature encouraging recipients to share emails.

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First-Party Data

Data collected directly from subscribers.

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Form Optimization

Improving email sign-up forms for better conversions.

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Form Abandonment Emails

Emails triggered when users leave forms incomplete.

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Follow-Up Campaigns

A sequence of emails sent after a specific user action or inaction.

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First Purchase Emails

Emails sent after a user makes their first purchase.

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Footer Personalization

Customizing email footers for recipients.

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Free Trial Drip Campaigns

Automated sequences encouraging trial users to convert.

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FOMO Emails

Emails designed to create a sense of urgency and exclusivity.

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Full-Funnel Campaigns

Emails covering every stage of the customer journey.

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Feedback Request Emails

Emails asking recipients to provide insights or opinions.

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Flash Sale Emails

Time-sensitive promotions to drive immediate sales.

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Frequency Segmentation

Grouping subscribers by their preferred email frequency.

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G

GDPR

General Data Protection Regulation, a legal framework for data privacy in the EU.

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Geo-Targeting

Delivering emails based on the recipient's geographic location.

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Growth Hacking

Creative, low-cost strategies to grow an email list quickly.

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Google Postmaster Tools

A free tool for monitoring email performance and sender reputation.

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Graymail

Emails that are solicited but not actively engaged with by recipients.

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Gamification Emails

Emails incorporating game-like elements to engage recipients.

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Geofencing Campaigns

Location-based email targeting using geofencing technology.

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Granular Segmentation

Creating highly specific email audience segments.

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GIFs in Emails

Using animated images to capture attention.

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Giveaway Campaigns

Emails promoting contests or sweepstakes.

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Graded Rewards Programs

Tier-based loyalty programs promoted through emails.

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Goal-Based Campaigns

Email campaigns tied to specific objectives like sales or engagement.

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Google Analytics Integration

Combining email performance data with website analytics.

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Growth-Focused Drip Campaigns

Automated sequences designed to attract and convert new customers.

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GDPR Opt-In Compliance

Ensuring email lists comply with GDPR consent requirements.

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H

Hard Bounce

A permanent delivery failure of an email.

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Header

The top section of an email containing branding or key information.

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HTML Email

An email format that supports rich media, images, and design.

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Hyper-Personalization

Advanced personalization using real-time data.

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House List

An internal email list created by a business.

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Holiday Campaigns

Email campaigns designed for seasonal promotions or celebrations.

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Hybrid Emails

Combining promotional and informational content in one email.

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Hyper-Targeted Ads

Emails featuring ads tailored to specific recipient segments.

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Historical Performance Tracking

Reviewing past campaign data to improve future efforts.

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Hover States in Emails

Interactive effects that change elements when hovered over.

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Humanized Messaging

Crafting email content with a conversational, relatable tone.

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Haptic Feedback Emails

Emails that trigger tactile responses on devices.

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Hosted Media Content

Embedding links to videos, podcasts, or webinars in emails.

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Historical Data Segmentation

Using past behaviors or interactions to create email segments.

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HTML Email Security

Ensuring safe HTML practices to prevent vulnerabilities in emails.

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I

IP Warm-Up

Gradually increasing email volume to build sender reputation.

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Inbox Placement Rate

The percentage of emails that land in the recipient's inbox.

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Interactive Emails

Emails containing interactive elements like polls or image sliders.

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Impression

The number of times an email is viewed.

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ISP (Internet Service Provider)

Companies that provide internet access and manage email delivery to inboxes.

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Inactive Subscriber Campaigns

Campaigns aimed at re-engaging dormant subscribers.

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Impression Tracking

Measuring the visibility of email content.

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Inbox Testing

Ensuring emails display correctly across devices and email clients.

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Inline Images

Embedding images directly in email content.

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Interest-Based Segmentation

Grouping subscribers based on their expressed preferences.

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Inverted Pyramid Design

Structuring emails to guide readers toward the CTA.

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Interactive Content

Dynamic elements in emails encouraging engagement.

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Individualized Offers

Promotions tailored to each recipient.

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Image Optimization

Reducing file sizes and ensuring compatibility for email visuals.

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ISP Monitoring

Tracking sender reputation with Internet Service Providers.

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J

Junk Folder

The email folder where suspected spam or irrelevant emails are sent.

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Journey Mapping

Planning the recipient's interaction with an email series.

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JavaScript Tracking

Tracking email actions using embedded JavaScript.

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Just-in-Time Emails

Emails sent at the exact moment when recipients need them.

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Join Rates

The percentage of users who subscribe to an email list.

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JavaScript in Emails

Using JavaScript to enhance email interactivity.

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Journey Analytics

Tracking subscriber progression through email workflows.

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Just-In-Time Offers

Real-time promotions triggered by user behavior.

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Journey Personalization

Customizing workflows based on recipient actions or preferences.

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Jargon-Free Messaging

Avoiding technical terms in email content.

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K

Key Performance Indicator (KPI)

Metrics used to measure email campaign success.

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Keyword Optimization

Using targeted keywords in email subject lines or content.

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Knowledge Base

A repository of information shared via email campaigns.

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Keep-in-Touch Emails

Regular emails sent to maintain subscriber relationships.

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Kick-Off Campaign

The initial email in a series to introduce a new campaign.

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Key Visuals

Primary images or graphics in an email.

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KPI Alignment

Ensuring email campaigns align with key performance indicators.

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L

List Segmentation

Dividing email subscribers into smaller groups based on criteria.

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Lead Nurturing

Sending targeted emails to guide leads through the sales funnel.

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Lifecycle Emails

Emails sent at specific stages of the customer journey.

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Landing Page

A web page designed to convert visitors, often linked from an email.

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List Hygiene

The process of maintaining a clean and engaged email list.

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M

Mobile Optimization

Ensuring emails display well on mobile devices.

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Multivariate Testing

Testing multiple variations of email components.

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Metrics

Quantifiable measures of email performance.

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Message Personalization

Customizing email content for individual recipients.

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Mailing List

A collection of email addresses used for campaigns.

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N

Newsletter

A recurring email sent to subscribers with updates or information.

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Nurture Campaign

A series of emails designed to build relationships with leads or customers.

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Notification Emails

Automated emails triggered by user actions or system updates.

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Non-Responsive Email

Emails that fail to adapt to different screen sizes.

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Net Promoter Score (NPS)

A measure of customer satisfaction collected via email surveys.

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O

Open Rate

The percentage of recipients who open an email.

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Opt-In

A process where users consent to receive emails.

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Opt-Out

The process by which users unsubscribe from emails.

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Onboarding Email

An email or series of emails sent to new subscribers or customers.

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Offer Email

A promotional email containing a special deal or discount.

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P

Personalization Tokens

Dynamic placeholders for user-specific data.

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Preheader Text

Preview text displayed after the subject line.

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Plain-Text Email

A simple email without images or rich formatting.

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Promotional Email

Emails designed to market products or services.

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Permission Marketing

Marketing that requires explicit user consent.

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Q

Quality Score

A metric measuring email campaign effectiveness.

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Queue Management

Managing the order and timing of email sends.

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Quick Response Emails

Fast, automated replies to user actions or inquiries.

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Quarantine Email

Emails temporarily held by a spam filter for review.

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Questionnaires

Surveys sent via email to gather feedback or data.

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R

Re-engagement Email

Emails targeting inactive subscribers to revive engagement.

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ROI (Return on Investment)

A measure of profitability from email campaigns.

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Read Rate

The percentage of recipients who read an email.

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Responsive Design

Email layouts that adapt to different screen sizes.

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Retargeting Emails

Emails sent to re-engage users who showed interest but didn’t convert.

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S

Spam Filter

A system that identifies and blocks unwanted emails.

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Split Testing

Testing variations of emails to identify the best-performing version.

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Subscriber List

A collection of email addresses from users who have opted in to receive communications.

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Segmentation

Dividing a list into smaller groups based on shared characteristics.

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SPF (Sender Policy Framework)

An email authentication protocol to prevent spoofing.

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T

Transactional Email

Emails sent in response to specific user actions.

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Triggered Emails

Emails sent automatically based on user behavior or predefined conditions.

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Target Audience

A specific group of people intended to receive an email campaign.

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Template

Pre-designed email layouts used to simplify campaign creation.

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Time-Based Email

Emails sent at specific times to maximize engagement.

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U

Unsubscribe Rate

The percentage of recipients who opt out of an email list.

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V

Value Proposition

A clear statement of benefits in an email.

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W

Welcome Email

The first email sent to new subscribers.

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X

XML Feeds

Data feeds used for dynamic email content.

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Y

Year-End Campaigns

Emails sent at the end of the year for promotions or reflections.

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Z

Zero-Party Data

Data willingly shared by users, such as preferences.

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