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A button or link encouraging specific user action.
A CTA, or Call-to-Action, is a core component of any email marketing campaign that prompts recipients to take a specific action. Examples include "Shop Now," "Learn More," or "Sign Up Today." CTAs are often designed as buttons or hyperlinks and strategically placed to draw attention. A strong CTA uses persuasive language, is visually prominent, and aligns with the overall goal of the campaign, such as driving sales or boosting website traffic. Effective CTAs significantly impact click-through rates and conversions, making them a vital part of email design.
