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Strategies to keep subscribers engaged.
Customer retention in email marketing refers to efforts aimed at maintaining long-term relationships with existing subscribers or customers. Techniques include personalized recommendations, loyalty programs, and exclusive offers. Retention-focused emails, such as re-engagement campaigns or post-purchase follow-ups, help nurture trust and encourage repeat business. A high retention rate indicates successful audience engagement, leading to increased customer lifetime value (CLV) and better ROI for email marketing efforts.
