Build, automate, and analyze email campaigns with toolkit.
Integrate email marketing with social, apps, and project tools.
Explore our all-in-one knowledge base with our company info, and awards.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Planning the recipient's interaction with an email series.
Journey mapping involves outlining the step-by-step process that a subscriber follows when interacting with an email series. This ensures that every email serves a specific purpose, whether it's to educate, engage, or convert. For example, a customer journey might start with a welcome email, followed by product recommendations, and conclude with a feedback request. Journey mapping helps ensure cohesive and personalized communication that aligns with business goals.