Build, automate, and analyze email campaigns with toolkit.
Integrate email marketing with social, apps, and project tools.
Explore our all-in-one knowledge base with our company info, and awards.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A measure of profitability from email campaigns.
ROI is a key metric in email marketing that evaluates the profitability of a campaign by comparing the revenue generated to the cost of running the campaign. For example, if an email generates $1,000 in sales and costs $100 to create and send, the ROI is 900%. High ROI indicates effective targeting, content, and offers. Monitoring ROI ensures that marketing efforts contribute positively to the bottom line.