A/B Test
A testing method to compare two email variations for performance.
A/B testing is a method where two versions of an email are created and sent to different subsets of the audience to determine which one performs better. It involves changing only one variable, such as a subject line, CTA, or email layout, while keeping everything else constant. Metrics like open rates, click-through rates (CTR), and conversion rates are analyzed to decide the winner. A/B testing is essential for improving the effectiveness of campaigns, enabling data-driven decisions, and continually optimizing email marketing strategies to boost audience engagement and ROI.