Alt Text
Alternative text for email images.
Alt text serves as a description for email images, ensuring key information is conveyed even if the image fails to load. It improves accessibility for visually impaired users who rely on screen readers to interpret email content. For example, an image of a product might have alt text saying, “Red sneakers on sale - 20% off today!” Alt text not only makes emails inclusive but also supports better engagement by providing context to recipients. Moreover, it enhances the effectiveness of visually driven campaigns and ensures crucial messages are not lost due to display issues.