API
Application Programming Interface for integrating email tools with other systems.
An API allows email platforms to interact seamlessly with other tools and systems, such as CRMs, e-commerce platforms, or analytics dashboards. For example, an API can automatically sync customer data from a website to an email list or trigger transactional emails (like order confirmations) in real time. APIs empower marketers to automate workflows, retrieve campaign performance data, and scale their email marketing efforts efficiently. Proper use of APIs ensures smooth operations and opens the door to advanced integrations and customizations in email campaigns.