Automation
The use of tools to send triggered or scheduled emails automatically.
Automation in email marketing streamlines repetitive tasks by sending emails based on specific triggers or time schedules. For instance, welcome emails can be automatically sent after someone subscribes, or abandoned cart emails can be triggered when a customer leaves items in their cart. Automation ensures timely, relevant, and personalized communication with recipients, freeing marketers to focus on strategy and content creation. It also improves efficiency, enhances engagement, and fosters better relationships with customers by delivering emails that feel tailored to individual behaviors and needs.