Campaign Retargeting
Targeting recipients who didn’t engage with previous emails.
Campaign retargeting identifies and re-engages users who didn’t open or interact with prior campaigns. This involves sending follow-up emails with revised subject lines, personalized content, or additional incentives. For example, if a recipient ignores a promotional email, a retargeting email may highlight customer testimonials or offer exclusive discounts. This approach improves engagement and conversion rates while maximizing the value of prior efforts.