Campaign Scheduling
Planning and timing email sends.
Campaign scheduling is the process of strategically planning when to send email campaigns to maximize their impact. Factors influencing scheduling include audience time zones, recipient behavior patterns, and campaign goals. For example, e-commerce brands might send promotional emails in the evening when recipients are more likely to shop online. Proper scheduling helps improve open and engagement rates by delivering emails at times when subscribers are most active. Many email platforms provide tools to automate and optimize scheduling.