CAN-SPAM Act
A U.S. law governing commercial email practices.
The CAN-SPAM Act is a federal law that sets rules for commercial emails, giving recipients the right to stop receiving emails and outlining penalties for violations. Marketers must include clear sender identification, a valid physical address, and an easy-to-use unsubscribe link in every email. The law also prohibits misleading subject lines and email headers. Compliance with CAN-SPAM is essential for maintaining credibility, protecting sender reputation, and avoiding fines or legal action. Adhering to these rules demonstrates respect for recipients' preferences and privacy.