Click-Through Rate
Percentage of users who click on links in an email.
Click-Through Rate (CTR) is a key performance metric that measures the percentage of recipients who clicked on at least one link within an email. It is calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. A high CTR indicates that the email content and CTAs are resonating well with the audience. Marketers can optimize CTR by using compelling subject lines, well-placed CTAs, personalized content, and visually appealing design elements. CTR is a critical measure of campaign engagement and effectiveness.