Drip Campaign
A series of automated emails sent over time.
A drip campaign is a pre-scheduled series of emails that are automatically sent to subscribers based on a specific timeline or trigger event. For example, when a user signs up for a free trial, they might receive a sequence of onboarding emails over the next week to help them get started. Drip campaigns are designed to nurture leads, provide consistent value, and guide recipients toward a desired action, such as completing a purchase or scheduling a consultation. They are an essential tool for maintaining engagement and fostering long-term customer relationships.