Dynamic Content
Email content that adapts based on user data.
Dynamic content allows email elements like images, text, or CTAs to change based on subscriber information or behavior. For example, an email promoting clothing can display different items based on the recipient’s gender or purchase history. By making emails more relevant and personalized, dynamic content enhances engagement, click-through rates, and conversions. Many email platforms enable dynamic content through conditional logic and integrations with CRM data, ensuring messages are tailored to individual preferences and behaviors.