ESP (Email Service Provider)
A platform for creating, sending, and managing emails.
An ESP is a tool or software that helps businesses execute email marketing campaigns. Examples include Mailchimp, Constant Contact, and SendGrid. ESPs provide features like email design templates, list management, automation, and analytics. They also handle the technical aspects of email delivery, such as authentication and spam compliance, ensuring emails reach recipients’ inboxes. Choosing the right ESP depends on factors like business size, campaign complexity, and required integrations. A good ESP enhances efficiency and improves campaign results.