GDPR
General Data Protection Regulation, a legal framework for data privacy in the EU.
GDPR sets strict rules for collecting, storing, and using personal data. For email marketing, GDPR mandates explicit consent before sending emails, provides users the right to access and delete their data, and requires clear opt-out options. Marketers must also maintain records of consent and ensure data security. GDPR compliance builds trust and protects businesses from hefty fines.