Journey Mapping
Planning the recipient's interaction with an email series.
Journey mapping involves outlining the step-by-step process that a subscriber follows when interacting with an email series. This ensures that every email serves a specific purpose, whether it's to educate, engage, or convert. For example, a customer journey might start with a welcome email, followed by product recommendations, and conclude with a feedback request. Journey mapping helps ensure cohesive and personalized communication that aligns with business goals.