Junk Folder
The email folder where suspected spam or irrelevant emails are sent.
The junk folder is where email clients filter emails that are deemed unwanted or potentially harmful. Emails sent to the junk folder may contain spam triggers, lack proper authentication, or originate from low-reputation senders. Marketers must monitor their deliverability and follow best practices, such as avoiding spammy language, maintaining clean email lists, and using authentication protocols like SPF and DKIM, to avoid ending up in junk folders.