Lead Nurturing
Sending targeted emails to guide leads through the sales funnel.
Lead nurturing involves using automated or manual email sequences to engage and educate potential customers until they are ready to make a purchase. By delivering timely, relevant content, such as product information, case studies, or testimonials, marketers can build trust and move leads closer to conversion. Lead nurturing is particularly effective in B2B marketing and for high-ticket items that require longer decision-making processes.