List Segmentation
Dividing email subscribers into smaller groups based on criteria.
List segmentation is the practice of grouping email subscribers based on shared characteristics, such as demographics, purchase behavior, or engagement levels. For example, a clothing retailer might segment subscribers by gender to send targeted promotions. Segmentation allows for personalized and relevant communication, which improves open rates, click-through rates, and overall campaign effectiveness. It is a cornerstone of successful email marketing strategies.