Quality Score
A metric measuring email campaign effectiveness.
Quality Score evaluates the overall performance of an email campaign by analyzing metrics like open rates, click-through rates (CTR), bounce rates, and spam complaints. A high quality score indicates that the email content, design, and audience targeting are effective. Quality Scores also impact deliverability, as ISPs may prioritize emails from high-performing senders. Regularly reviewing and improving email quality ensures better engagement and sender reputation.