Re-engagement Email
Emails targeting inactive subscribers to revive engagement.
Re-engagement emails are sent to subscribers who haven’t interacted with a brand’s emails in a while. These campaigns often include special offers, feedback requests, or reminders of the subscriber's value to the brand. For example, “We Miss You! Here’s 20% Off Your Next Purchase” can reignite interest. Re-engagement emails help reduce list churn and improve overall email performance by focusing on reactivating dormant users.