Zero-Party Data

Zero-Party Data

Data willingly shared by users, such as preferences.

Zero-party data is information that subscribers voluntarily provide, such as survey responses, preference selections, or account settings. Unlike third-party data, zero-party data is highly accurate and privacy-compliant. Marketers use this data to deliver hyper-personalized email campaigns, building trust and relevance. For example, tailoring product recommendations based on explicitly stated preferences increases engagement and loyalty.