Engagement Rate
The overall activity level of email recipients.
Engagement rate combines metrics like open rates, click-through rates (CTR), and conversions to evaluate how well an email resonates with its audience. High engagement rates indicate that the email content, timing, and design align with subscriber preferences. Analyzing engagement helps marketers identify what works and refine future campaigns. Low engagement rates might signal irrelevant content, poor targeting, or excessive frequency, requiring adjustments to maintain audience interest.